Radiohead Name Your Own Price... Returns

The possibility to pick your own price for any version of Radiohead's In Rainbows physical or digital release has returned. TBD Records, an offshoot the Dave Mathew's owned ATO label which is owned by Sony/BMG has so many price points for this record if I was a retailer I would be pretty pissed and as a consumer very confused.

TBD Records has mySpace banner ad's that link to directly to the TBD Records Radiohead website. From their you can pick to shoot off to iTunes late-night dollar menu or link to Amazon.

As you can see from the screenshot above, currently you can purchase the physical record new for $7.99. If you change your mind and want an mp3 (and do not care for iTunes or never saw that link a few pages back) you can buy it direct from Amazon as a digital download for $7.99.

If you really hard-pressed you can pick the price of... oh say... $6.99. For $6.99 you can purchase via Amazon store's a used copy of In Rainbows for that "pick your own price" that you kinda picked.

Now, Wal*Mart's price is currently $11.88. 

When has Wal*Mart been undercut on anything... ever?

And by nearly 30% at that vs. other retail and digital outlets!

But, again, if you want to pick the price of $11.88 -- you can do that. On this more than confusing day to buy a simple record, you can pretty much still get In Rainbows for any price you wish to pay it seems.

The point -- with all these price variations there is something either really great going on or Radiohead corporate sales machine's is doing a bunch of incredibly devious things to most likely "test the sales waters" for what essentially is a record that was set with an original price of $0.00 back in October.

So, really at this point, any amount of records sold at retail or via digital outlets is major bling bling in the bank for the corporate parties involved that are locked arm in arm selling Radiohead's In Rainbows.

And, oh yeah, if you want to buy In Rainbows for $11.99 - you can. Just head over to Target. This is really interesting cause Target's music is powered by Amazon. Earlier, didn't we say you could get the record at Amazon for $7.99?

I know the Radiohead rabid fan contingency is not getting caught in this price confusion -- but, god those poor Wal*Mart moms. They all could be getting a better deal by nearly 30% and don't even know it probably... and ya know, is it really fair to take advantage of the least suspecting group out of the entire Radiohead buying bunch? Seems kinda sad to take advantage of Wal*Mart moms trying to save a buck here and there to feed their families and such.

But, when corporate Wal*Mart can be undercut like this, it is hard to wage an argument other than -- this is like a revolution.