Bono of Food and why we care...
I have a friend, and for sake of argument, we will just call him, Bono. Bono makes food. Actually, he creates splendid things from no things. As far as I know, he isn't a CIA graduate, hell he might not even be a college graduate (god love him even more). As someone recently put it, "he uh, went, to the uh, school of hard knocks."
No matter. It's all heart on a sleeve, even down the sleeve into everything touched and created.
But, what Bono does with food for people is less about the sheer magnificience of how he etches this leftover bit and this bit from over here (as Bono does not work in a 5-star Manhattan eatery, he must mostly take what he can grab or declare as his) as it is about the love of people, giving, truly doing, and being consistently passionate about serving others through cooking food. Day in day out. Bono shows up to every gig, no matter his take from the day or night. Or the hours required.
People who love what they do and who they do it for -- do not call in sick.
Bono could be cooking with Kylie in Australia...
(please do not message me asking why Kylie is wearing a catsuit, sorry the video is so choppy, but in case you are wondering... it doesn't have a tail, I inspected it very closely so you wouldn't have to...)
... yum, or whipping up some new flavorful sound in the sticks of North Carolina, double yum, it really doesn't matter to him. He serves the good of people, and what is good for people and does it with flair and a sense of "this is the way you do this, it isn't done any other way" which to the Irish I guess is "arro-gant". The poor poor plight of the Irish. We adopted their less than appreciated son, and I get to be nourished deeply by someone who stands consistently as doing something that truly matters to the world, and can convince any of us to care about it's purpose and value. Truly at any cost.
Africa. We care.
Quality of food we ingest. We care.
Higher level of thinking and thought. We care.
It's end world hunger at any cost. It's the quality of what and why we ingest what we do at any cost. It's rise up each day and go forth above and beyond at any cost.
We create everything by way of our thoughts. We create heart and love through higher levels of thinking where our take (Thom Yorke are you listening?) doesn't have to equate out to the cost. No matter, if it's creating food, writing a song, or cherishing music or life or that special loved one thats buried deep within our soul forever.
And we can do it all as spectacularly and dazzling as we ask or wish. Bono just knows how to ask big. That is the only difference.
Why should we care about the food we eat and the music we listen to and why should we grow a deeper consiciousnesses around both?
Because deeply embedded within both their cores... that is after you strip away the corporate muck, the layers of distribution fat, the payoffs and deal making, raise lower levels of thought in support of less than globally profitable ventures or ideas... is an energizing inherent sustainability that can give rise to each of us having what we need to not only show up to work everyday, but do the right work needed, for the good of all, to carry us all forward, to a new and bigger and even brighter day.
That is the opportunity that has presented itself for the business of music in a digital universe comprised of Steve Jobs, iPods, stalwart record labels from Warner to EMI who are still-standing-yet-crumbling, getting-their-digital-rights-asses-together, in 1-last-desperate-attempt-to-still-control-the-future, and bad ideas from reputated electro-rock bands that devalued the price of a song from the already paltry .99 cents to nothing and gave the stalwarts essentially "more time". If we think bigger with a higher level of thought, music can be saved.
So, next time you steal a song for .99 cents, and after you mind-numbingly shuffle it around in your sea of 2,000 plus mostly ripped songs, you may as well hit the McDonald's dollar menu drive-thru as that would be the comparable nourishment for that level of thought. All that is required here is thought. It isn't that difficult.
All of us, yes, even you, Thom Yorke, can be a Bono of something spectacularly big world changing and extraordinary. We each already have our stage. it is up to us to determine how best we make use of it.
Bono god bless you. Both of you.
I have a friend, and for sake of argument, we will just call him, Bono. Bono makes food. Actually, he creates splendid things from no things. As far as I know, he isn't a CIA graduate, hell he might not even be a college graduate (god love him even more). As someone recently put it, "he uh, went, to the uh, school of hard knocks."
No matter. It's all heart on a sleeve, even down the sleeve into everything touched and created.
But, what Bono does with food for people is less about the sheer magnificience of how he etches this leftover bit and this bit from over here (as Bono does not work in a 5-star Manhattan eatery, he must mostly take what he can grab or declare as his) as it is about the love of people, giving, truly doing, and being consistently passionate about serving others through cooking food. Day in day out. Bono shows up to every gig, no matter his take from the day or night. Or the hours required.
People who love what they do and who they do it for -- do not call in sick.
Bono could be cooking with Kylie in Australia...
(please do not message me asking why Kylie is wearing a catsuit, sorry the video is so choppy, but in case you are wondering... it doesn't have a tail, I inspected it very closely so you wouldn't have to...)
... yum, or whipping up some new flavorful sound in the sticks of North Carolina, double yum, it really doesn't matter to him. He serves the good of people, and what is good for people and does it with flair and a sense of "this is the way you do this, it isn't done any other way" which to the Irish I guess is "arro-gant". The poor poor plight of the Irish. We adopted their less than appreciated son, and I get to be nourished deeply by someone who stands consistently as doing something that truly matters to the world, and can convince any of us to care about it's purpose and value. Truly at any cost.
Africa. We care.
Quality of food we ingest. We care.
Higher level of thinking and thought. We care.
It's end world hunger at any cost. It's the quality of what and why we ingest what we do at any cost. It's rise up each day and go forth above and beyond at any cost.
We create everything by way of our thoughts. We create heart and love through higher levels of thinking where our take (Thom Yorke are you listening?) doesn't have to equate out to the cost. No matter, if it's creating food, writing a song, or cherishing music or life or that special loved one thats buried deep within our soul forever.
And we can do it all as spectacularly and dazzling as we ask or wish. Bono just knows how to ask big. That is the only difference.
Why should we care about the food we eat and the music we listen to and why should we grow a deeper consiciousnesses around both?
Because deeply embedded within both their cores... that is after you strip away the corporate muck, the layers of distribution fat, the payoffs and deal making, raise lower levels of thought in support of less than globally profitable ventures or ideas... is an energizing inherent sustainability that can give rise to each of us having what we need to not only show up to work everyday, but do the right work needed, for the good of all, to carry us all forward, to a new and bigger and even brighter day.
That is the opportunity that has presented itself for the business of music in a digital universe comprised of Steve Jobs, iPods, stalwart record labels from Warner to EMI who are still-standing-yet-crumbling, getting-their-digital-rights-asses-together, in 1-last-desperate-attempt-to-still-control-the-future, and bad ideas from reputated electro-rock bands that devalued the price of a song from the already paltry .99 cents to nothing and gave the stalwarts essentially "more time". If we think bigger with a higher level of thought, music can be saved.
So, next time you steal a song for .99 cents, and after you mind-numbingly shuffle it around in your sea of 2,000 plus mostly ripped songs, you may as well hit the McDonald's dollar menu drive-thru as that would be the comparable nourishment for that level of thought. All that is required here is thought. It isn't that difficult.
All of us, yes, even you, Thom Yorke, can be a Bono of something spectacularly big world changing and extraordinary. We each already have our stage. it is up to us to determine how best we make use of it.
Bono god bless you. Both of you.
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